Keywords: copywriting, unique selling proposition, headlines, targeted keywords
Writing an effective web copy begins with an understanding of what the goals of your website are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember you are trying to get someone whom you can’t […]
Keywords: internet marketing, business home opportunity, entrepreneur, free advertising, media downloading
Writing is more than just a creative process. It’s a business that can create a substantial income for you. First, however, you may need to change your entire mindset.
The dream of almost any unpublished writer is one day getting published. To have their material […]
Keywords: websites, high-quality clients, national clients
This month I’ll answer a question posed by Cynthia B. who is returning to copywriting after a long absence. She wants to know:
How important it is to have an agency quality website?
The answer is that it is very important to have a high quality website IF you are […]
Keywords: copywriting, ezines, clients
I want to share with you one solution to a marketing problem shared by three of my coaching students this month: how to create a powerful online newsletter, or ezine, for cultivating quality clients.
I realize this is not the only source of info you can find on how to write […]
Keywords: copywriting, portfoliio, writing samples
Last month I asked my readers to tell me what baffles them most about the business side of copywriting, and two readers said “getting started!” So that’s what I’ll show you how to do here.
It’s the old “What comes first? The chicken or the egg?”, applied to a new […]
Keywords: copywriting, negotiating, marketing
This month I’ll share two financially ruinous negotiating tactics often made by beginning copywriters. Both recently came from my coaching students.
Financially ruinous negotiating tactic #1 comes from a successful book author who is adding copywriting to his writing skill set. Here, paraphrased, is a comment he made to me:
“My client […]