How To Make Your Readers Continue To Swallow The Bait Page After Page
Keywords: glenn dietzel, authoring coach, writing for cash, electronic book free, selling my ebook
We all know that the way you say things is often just as important as what things you say. Expert authors know that they must be careful with the words that they choose. Everything that you put before your readers must not just be engaging, but it has to keep their eyeballs glued to the page and their hearts pounding with every idea. You are giving them the secrets to make their dreams come true! Who could stop reading that?? Who would WANT to stop reading that??
The format for gluing your readers to your book starts with the title of the book. It should be like the headline of an ad that is pulling in millions of dollars every day.
Next, you need to build great chapter titles. If you see the book title as a headline, consider the chapter titles as the sub-heads. To put it a different way, the headline is the bait that gets the fish to snap, the sub-head is what makes the fish keep chomping so the hook sinks deeper and deeper!
It is imperative that you are able to write titles that pull. A more technical way of looking at it is that your book title and your chapter titles are a series of descriptors that clearly describe your Unique Selling Proposition (Your USP). Your USP is essentially that which separates you from your competition in the market place. It is what provides you your competitive advantage.
Let me assure you that the way you word something can mean the difference between success and failure or in our case, between being read and being ignored!
Here is an interesting study:
One marketer discovered the value of words by trying 4 different headlines, marketing a diet product, over a 3-month period. The sales material remained identical.
Only the headline was different in each case (In other words, only the words changed. Look at the huge difference in results.)
The headlines were as follows:
1. Breakthrough New Diet Product!
2. A New Diet Revolution!
3. How A Texas Housewife Lost 23.5 Pounds In 32 Days!
4. Dieting Secrets Of A Desperate Housewife!
The Big Question!!!!
Which one do you predict would outsell all the others and by a wide margin?
I pick # ____ and Why did you pick that one?
The Study Results
Every individual response was carefully tracked and recorded. The actual
documented results may surprise you. Total sales were 165 units over this testing period.
Let me repeat myself.
The ONLY thing that changed in this whole sales process was the headline. Everything else stayed exactly the same!
Here’s a breakdown of the results each specific headline produced:
1. Breakthrough New Diet Product! 13 Sales (8% of total sales)
2. A New Diet Revolution! 8 Sales (5% of total sales)
3. How A Texas Housewife Lost 23.5 Pounds In 32 Days! 98 Sales (59% of total sales)
4. Dieting Secrets Of A Desperate Housewife! 46 Sales (28% of total sales)
Why do you think that number three out-pulled every other headline by a lot? I’ll tell you. Number three alluded to a REAL STORY. A REAL person who lost REAL WEIGHT in a REAL AMOUNT OF TIME. It combined in a sense the UPP with the USP. The target market that this ad was aimed at could identify with that, and thus they bought the product.
What if the advertiser just crafted headline #1 and wouldn’t change it? He would have lost 92% of his sales!!
What a lesson! You need to make sure that you craft a book title and chapter titles that will continually sell your readers on why they need to keep reading AND why they need to buy what you are selling!
Glenn Dietzel set Internet records making $100,000 under three months from a list of 500 off an 18 page eBook - a system used with clients the world over. Recognized by online marketing experts Ted Ciuba, Alex Mandossian, Armand Morin etc. as well as ADOBE. www.AwakenTheAuthorWithin.com
Previous Articles Highlighter:
The Final Powerful Secrets To Infuse Your Brain With The Write Idea (Part 3 Of 3) (1)
These unscheduled spontaneous writing sessions are often most productive. Appreciate the fact that you must be ready to take advantage of these situations. These are golden opportunities to do something you love to do.
Revealed... Precautions To Take Making Your Boat Less Attractive To Robbers And Thieves (2)
Make sure that your life raft and outboard motor are secure, as these are valuable and attractive to boat thieves. .. When you go ashore using a dinghy, always remove your oars or paddles, row locks or pump, and secure the dinghy with a strong chain and padlock.
Ten Secret Ways To Make Your Brain Get The Write Idea! (3)
I'm a morning writer and a sports watching writer. Exchanging child sitting time must be mutually beneficial. Using this kind of arrangement also removes any guilt and frustration you might experience regarding finding and using large blocks of time.
Do You Have DSL Or Cable Internet Service (4)
Then he plugs it into your computer or router. One benefit of having internet access from your cable company is it doesn't matter how close you live to cable company's office.
Mountain Bike For The Bike With A Difference (5)
Downhill mountain bicycles have tough construction and as they have provisions like large, high gears, they are aptly suited for riding down out-and-out downhill trails and racecourses. Most downhill riding requires high-speed movement for which these bikes are provided with one chain ring, a large bush guard and a chain guide.
Learn How To Use Formmail (6)
If you do not this, people will be able to send spam right through your form, which brings us to another important point. Because it is possible to send spam through a form if the Formmail file is not created properly and does not authorize only one email address as the recipient, a few web hosting companies do not allow their customers to run forms on their sites.
Considerations When Trying To Arrange The Best Personal Loan (7)
You won't be able to help anyone if your own situation become precarious. By taking care to spell out the terms of the personal loan, and communicating honestly with one another, you can ensure that providing the best personal loan you can will draw you closer to your loved one, rather than create a breach in your relationship.
6 Reasons Why You Should Use Magnetic Mortgage Signs (8)
Just make a single one-time purchase payment and the signs are yours. There's no need to make a payment each and every month as would be required with a continuing classified ad in a newspaper or real estate magazine.
Joining The Military As An Officer, College ROTC (9)
Unfortunately, you cannot not join the military for a few months. If you are commissioned, your commitment is usually at least 3 years duty. If you accept a scholarship, or a monetary entry bonus of some type, your commitment is usually 8 years, mixed between active duty time and reserve time.
The San Antonio Spurs: Making San Antonio Proud! (10)
In 2001, Moses Malone was inducted into the Hall of Fame. By the end of his career, his longevity in the game sent him playing with two members of the Berry family (Rick in Houston; 1979 and 1980) and his son (Jon in Milwaukee; 1992 and 1993).
Newer Articles Highlighter:
Secret Of Credit Score Range (1)
Consider these digits as the two frontiers of your life. For 850 means, you can get a loan to buy an island, a luxury villa, and a yacht. For 300, on the other hand, means that your credit is so bad that your loan is likely to rejected Even people with poor credit rate likely are approving for a loan just as people with nearly perfect scores likely rejected.
Florida Fishing With Sand Fleas! (2)
After that comes the two 8" lengths of leader on which I will tie 1/0 circle hooks. I'll tie those about 12" apart. After that, all that remains is tying a 2 ounce egg sinker to the bottom of the leader.
Guide To Credit Score Online (3)
Even better news is that there are many websites that offer get credit score online free. Not only can you easily access your credit scores, you can also get them free.
Tips On How To Make Profits Online (4)
Higher dollar inflow from sales should actually translate as higher dollar for keeps as profit. Sam Kern has also published a number articles on Accounting and Income tax recurns: www.topincometaxreturns.com
The Benefits Of Having A Hotel Rewards Credit Card (5)
If you are frequent traveler, you should consider getting one and it will save you a significant amount of money for hotel stays. Stephen Chua is the founder of FindCreditCardsInfo.com, which provide detailed descriptions of all credit cards online.
Tips On Landscaping Your Garden (6)
When planning your landscape, keep in mind your space needs. Do you want to include an area for entertaining? A barbeque? Would the flowerbed in the middle of the lawn inhibit family games?
Mayo Clinic Diet - Weight Loss Wonder Or Fraud ? (7)
They claim that this is the key element in the success of this plan. Most diets that restrict foods can be effective for a certain amount of time but in the long run you only pack on the pounds again due to feeling deprived and then overeating.
Analyzing Real Estate Deals - The Truth About Buying Equity (8)
Subtract the added expenses from the Net Rent, and the remainder you get after subtracting the expenses except the mortgage payment or debt, is what is called Net Operating Income.
How To Buy A Cheap Property Through An Agent (9)
These agents usually charge a commission of around 2 to 2.5% of the sales price. However, the selection of an agent should be done only after checking out their credibility.
Overseas Property Investment For Long Term Gains (10)
These countries offer the investor potential for the growth of their real estate, whether they look for a home for holidays, or as long-term investment. Investment in overseas property or real estate is a tried and tested method for long-term gains, but you need to consider whether the property investment matches your circumstances, and if it is right for you, as there is an amount of risk involved in it.
Permalink to How To Make Your Readers Continue To Swallow The Bait Page After Page