MLM: The Painful, New Reality In The Information Age
Keywords: mlm, mlm business, mlm company, network marketing
Before the internet, MLM organizations and companies were protected by an information buffer zone which shielded them from this onslaught of people, opinions, competitors, and ads.
Its this buffer zone that allowed relationships to be built, skills to be learned, and loyalties to strengthened.
But the internet destroyed it in the blink of an eye.
It happens all the time…
You’re sitting pretty on top of a fairly large MLM or Network Marketing organization, you think you have finally found that “residual” pot of income gold at the end of the rainbow…
You’re making about $20,000 a month, you quit your job 5 months ago, bought a new house, that new sports car you’ve always wanted, and paid off all your debt.
Life is good…
Then one day, your MLM company changes their compensation plan just a little bit.
One of your leaders is NOT happy about it. They decide to move to another MLM company and with one click of a mouse, with one single email to his list of a few thousand recipients upline, downline and side-line, he basically destroys dozens of people’s businesses, cutting their checks in half or even worse. Including yours.
The income you’re relying on to pay the mortgage, invest for retirement, and put your kids through school literally vanishes overnight.
If something similar to this scenario hasn’t happened to you yet, it most likely will.
It’s a sobering thought when you realize that your lively hood in a MLM or Network marketing business is completely dependent upon strangers you’ve never met.
You don’t know their long-term plans. You don’t know about their family problems, and you don’t know what they’ll do next, yet your check is dependent upon them and thousands of others just like them because you simply cannot earn a full-time living on your own personal efforts with a MLM compensation plan. It’s not designed for that.
This wasn’t a problem in the past, but it is today.
You see, the internet is a tool that allows communication at a level that has never been seen by the world before, where opinions, rumors, promotions, and advertisements can now spread across the globe faster than you can blink your eye.
Massive revenues can be gained or lost in days for a company with nothing more than a well placed negative opinion report on the search engines.
MLM Downlines can be destroyed overnight by false rumors or leaders who jump ship.
MLM Distributors have instant access to an endless supply of tools, systems, leaders, training, opinions, and sales pitches which continuously plant seeds of doubt, and distract them with promises of better, faster, and easier.
Competing ads can be flaunted on the very door-step of a companys search engine results. And, Unfortunately, there is nothing that can be done about it.
The very moment your new MLM distributor feels frustration, feels trapped, feels failure, he or she will instantly open up to the endless supply of alternatives filling their inboxes on a daily basis with the very thing that will cure their pain and poof, they are gone.
There is no long-term commitment anymore because networkers are only as loyal as his or her options, and thanks to the internet, their options are now endless and one click away.
If you are a leader in the MLM or Network marketing industry, you know exactly what I am talking about and from this point forward, its never going to stop.
For better or worse, this is the new reality of Multi- Level Marketing.
Andrew Cass is a Marketing Consultant and a Home
Business Development Expert.
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