The Future Of Marketing, Over Before It Has Begun?
Topics: Email Marketing
Once heralded as the future of marketing, email marketing was seen as the medium to replace direct mail marketers. However, with readership rates falling and spam filters getting stronger some have begun to question if its day of marketing has passed and whether it is any more effective than direct mail campaigns. With the odds being stacked against it, it remains to be decided if it is a worthy investment.
One of the draws of E-marketing was its cheap cost, relative to paper-based campaigns. It originally offered a better delivery rate, providing that email addresses were correct, there was no reason why messages were not delivered. As the number of companies using email marketing increased, its effectiveness declined. Swamped by unsolicited messages, irritated by irrelevant content and wary of emails containing viruses, the percentage of emails being opened has reduced to an all time low. Furthermore, spam filters and fire walls are becoming ever stricter, allowing fewer and fewer emails through. In percentage terms, it offers only minimal increases over paper-based campaigns.
However, despite falling readership it is still possible to increase sales and awareness using Email Marketing. Providing that you make every effort to avoid spam filters, tailor your emails to meet your audience’s exact specification and provide relevant content, and then your email will be read. In addition, E-marketing is still cost effective than mail based campaigns and can be produced at a faster rate; with many companies being able to send out literature every single day.
Another advantage is its ability to send bespoke, real time and customisable information to audience that are genuinely interested. That in its self is the key to success, the content that you include must be relevant and interesting, people are much too street wise to open emails for the sake of it.
There can be little doubt that Email Marketing has not lived up to its expected potential, however it can still be hugely powerful. It is still something that can be hugely beneficial to businesses of all sizes, but it needs to be remembered that on its own it will not massively increase sales. As more businesses begin to utilise it, its uniqueness will further be eroded and you may wish to invest your money elsewhere. Email has great potential, but unless it is applied successfully it will be no more effective than mail based campaigns, something that should be remembered when considering this method of marketing as the future.
Anna Stenning is an expert on email marketing and has had previous experience with dealing with marketing strategies for businesses. For more information log on to www.dmcsoftware.co.uk
Previous Articles Highlighter:
High School Diploma- Determine Which Type Is Right For You (1)
These are very helpful as they are free from restrictions such as time schedules, location, etc. It is therefore necessary to consider all the aspects of the available types after discussing with your parents and get the help of counselors, if needed.
Affiliate Marketing Commissions - 5 Hot Tips To Put Yours Into Overdrive (2)
Topics: affiliate marketing commissions, make money online, affiliate internet marketing tip, profitmart If you wish to earn a residual income fro your Affiliate marketing commissions, it is critical that your business is set up o sound business practices.
7 Business Success Strategies From The Leaning Tower Of Pisa (3)
3. Sometimes a subtraction process is more valuable or relevant that an addition process. What can you subtract from your business that would significantly boost its performance and multiply its results?
The Top Places To Live In Texas (4)
In addition, the homes, both new and used, are still at very good prices. The builders do not need to charge high prices because in Sugar Land new homes are selling rapidly, and the builders and realtors are relying on the quantity of homes sold to keep their profits high.
Careers In Education (5)
Education jobs are clearly some of the most rewarding jobs in the employment market. The ability to nurture a gift and bring out the best in pupils is a rare skill, possessing this skill is reason alone to teach.
Foreclosure Listing Service - Are They Worth It? (6)
Not all homes are good deals. Foreclosure listing services helps to find profitable opportunities by doing a thorough research. A thorough research includes searching down to the person's courthouse to request list of foreclosures available in his/her area.
Home Decorating With Curtains (7)
If you want to acquire a new look and feel to a room, and are starting with the curtains, the first thing that you must do is carefully consider the color scheme that you want to go with.
Winter The Best Time Of The Year For Home Improvement (8)
One of the first projects that you can pursue in the winter season is home organization. There are many different projects that surround the concept of home organization. Installing modular closet organizers, shelving, and other types of organizational systems in the home may prove to be extremely beneficial.
Home Office Decoration Secrets (9)
Many individuals make the mistake of making their office stiff and uncomfortable. This can actually affect the general productivity of the work in which you perform. You must work to bring out your natural personality to ensure that the home office is comfortable for you.
Tips To Promote Your Business Through Successful Web Design (10)
That's why the content of your website is another vital component for your website. It should also be kept simple by using limited number of technical terms. The articles incorporated in your website should follow a logical progression.
Newer Articles Highlighter:
Integrated Software Solutions- A Worthy Investment? (1)
Topics: Integrated business solution Traditionally software integration was only available to large organisations; organisations with a high budgets, large IT departments and complex systems. Large organisations have been able to run accounts, CRM and payroll packages using the same fully integrated and synchronised data, where as small businesses have been left running applications in different areas and manually piecing together the data at a latter time.
Dragon's Den; A Recipe For Success (2)
Through the dragon's contacts the sauce is now stocked in 600 Sainsbury's stores and Levi is over the moon. After being turned down for investment by his bank, it took the quirkiness of a reggae song to sell his idea to someone who would invest.
The Pros And Cons Of An Online High School Diploma (3)
You may not get the needed support and encouragement from the teachers. If you are not self motivated and disciplined, you will find it difficult to study online. Some employers do not prefer candidates who have completed an online diploma.
Can People Be Winterized? (4)
Dress warmly when you go outside and you'll be fine, said my mother-in-law. Okay, I said and wrapped myself from head to toe in borrowed woolens. I turned my children's mommy into a winterized mummy.
How Teens Can Earn An Online High School Diploma (5)
Some schools even offer computer equipment and reference materials free of cost. Schools like Blue Sky in Minnesota and Choice2000 in California offer students the chance to earn the diploma without paying for classes or materials.
Pre-Foreclosure Lists - What Are They And How Can A Buyer Use Them To Make Money? (6)
Some are free to use, but the details may not be very reliable. Generally, these lists contain information on bank and government foreclosures. Through these search one can get detailed information like, complete address of the property, telephone numbers of the agent, loan amounts, lien holders and the price of the foreclosed property.
Things To Know When Getting A Fireplace (7)
Something very important to remember with flueless gas fires is that installed gas appliances is not a DIY job. It is very important that you get a professional to do the work for you because if you don't know what you are doing you may end up creating something that is hazardous to your home and the people living in it.
Essential Golfing Tips For Your Next Trip To The Linx (8)
If you are balanced, you have more freedom when hitting the ball. You want to keep your head in one spot, your eyes on the ball clearly. Actually the steadier you keep your head in one spot, the better you see the ball.
Beyond Wholesale Video Games Merchandise - Getting Out Of Equation! (9)
You may or may not have heard about absentee owner businesses. Does that sound exciting to your ears already? Know that there are businesses on autopilot which means they run without input from the business owner.
Caring For Guinea Pigs (10)
They are obviously need a source of food, and like humans, they need a healthy and balanced diet. This largely involves a variety of vegetables and grains, which should be continually used in rotation to ensure the balance for healthy.
Permalink to The Future Of Marketing, Over Before It Has Begun?