Track PPC Keywords In Real-Time And Increase Sales
Keywords: pay per click advertising, pay per click, pay per click management, adwords optimisation
How can you feasibly expect to make the most of your Adwords or PPC campaigns if you are not tracking your keywords and learning which keywords are converting to sales?
Lots of clicks on a particular ad for a certain keyword doesn’t guarantee that that keyword is the one providing the sales / leads.
It could be that on checking your campaign you see 10 clicks on one particular keyword and 2 clicks via another keyword. With 2 sales as a result of these 12 clicks your first instinct is that those 10 clicks have most likely provided your 2 sales.
This is most definitely not always the case. I’ve seen some keywords receive lots of clicks but zero sales and other keywords make a sale with almost every click.
If you are serious about running the best campaigns for the highest ROI (Return On Investment) you should be tracking which keywords are converting to a sale / lead. You can loose serious money if you’re not tracking your keywords at this level.
So how do you do this?
You could use Googles own ‘Conversion Tracking’ tool, which is part of the Adwords system. In fact you should. But there’s one problem. The statistics are not real-time, there’s a one hour delay between the click on your ad and the report of the click in your administration area.
Although not a major issue this presents the possibility that you will haemorrhage cash initially until you run through all your testing, keyword and bid editing and filtering for your campaign. There is another option.
Track Your PPC Keyword Conversions In Real-Time
Another way to track is to add some very simple code to your landing pages. (Note you will need to do this with the Adwords Conversion tracking tool as well). By adding some basic code to your landing page and the destination URL in your ad you can track in real-time which keywords are converting.
To the point of having the exact keyword / phrase that results in a sale / lead delivered with that sale or lead. In other words as each completed sale or lead arrives in your inbox you also get the keyword / phrase that resulted in that sale / lead.
This will allow you to quickly spot a trend or a hot keyword and adjust your bid accordingly to bring in more clicks for that converting keyword.
The Dynamic Landing Page
Another benefit of using this method is that you can tailor your landing page to any particular keyword / phrase coming via your Adwords campaign.
What do I mean by that?
It’s very simple. You can take the keyword / phrase that has just resulted in a click on your ad and rather than just have it sent to your inbox with a sale / lead you can have it displayed on your landing page. Wherever you choose.
Think about that for a moment. A prospect has just searched on Google, clicked on your ad, arrived at your landing page and seen the exact same keyword / phrase he’s just used on Google. How much more inclined will he be to believe he’s found what he’s looking for? How much more likely is he to take action because of this?
Answer: You will see a huge increase in your conversions!
Placing this keyword in the browser title, the page title, the alt tags and the body copy moves your prospect much closer to taking action and becoming a customer.
You can get the code and the instructions for real-time tracking and the dynamic landing page in my Advance Adwords Mini Course here - www.ppcaccelerator.com
Darren Yates has been online 12 years and is the developer of unique Pay Per Click Software PPC Accelerator - www.ppcaccelerator.com. Learn more advance Adwords techniques by subscribing to his free Advanced Adwords Mini Course here - www.ppcaccelerator.com
Previous Articles Highlighter:
What Makes A Property Good For A Commercial Mortgage? (1)
The things that will make a commercial property desirable will change depending on what your business is. If you want to open a pub, your needs will be very different from that of a factory.
Cheap Life Insurance Something Else To Consider (2)
That's definitely cheap life insurance! Life insurance in this case is promoted as a company benefit. When employees don't pay into their life insurance plans, their death benefits generally are equal to one year of salary.
How To Get A Term Life Insurance Quote (3)
At a minimum you can expect to provide the following information: age (or date of birth), gender, your health categorization, the amount of term life insurance coverage you seek, the term, your state or country of residency, and whether or not you use tobacco products.
Tips For Purchasing Cheap Term Life Insurance (4)
If you can swing it, pay the cheap term life insurance premium in full as a one-time payment. You'll save even more! Find Cheap Term Life Insurance in the UK at www.life-insurance-online.co.uk.
Have You Got EBay PowerSeller Potential? (5)
They sell the same things again and again, every week - regular stock for regular customers. They do 'boring' business things like keep inventories and budgets. They know what they're going to be selling, how much they buy it for and how much they expect to sell for.
Saving Money When You Are At Your Holiday Destination (6)
Always fill up the gas before you get back to the car rental office. Car rental companies will charge well over the odds for any extra gas that they need to replace on your behalf so take the time to tank up before you get back if you do not want a large bill at the end.
Finding Cheap Term Life Insurance Is Easy (7)
Understanding the payout Life insurance agencies can offer such low cost premiums because they are not necessarily going to have to pay out death benefits. An insurance company only pays death benefits when an insurance policyholder dies within the timeframe the policy covers.
Debt A Glossary Of Terms (8)
Discharge (of debts) - A court's writing of off the debts of a person or business that has filed for bankruptcy. Dischargeable Debts - Debts that can be erased by going through bankruptcy.
Mortgage Glossary Of Terms (9)
Term The period of years over which you take the mortgage and repay it. Term Assurance An insurance policy designed to repay the mortgage on the death of the insured person.
Credit Score An Introduction (10)
There are people out there who believe that they don't have a credit score and many who think that their credit score doesn't count for much. Your credit score can spoil your chances of getting some jobs, of good interest rates and even your chances of getting some apartments.
Newer Articles Highlighter:
Your Quick And Easy Secured Loan Guide (1)
Loans are available for almost any purpose including debt consolidation, home improvements, holidays and car purchases. Credit Scoring Lenders frequently use credit scoring facilities and credit reference agencies to assess your suitability.
Taking Advantage Of Job Site Software Resources (2)
Rentacoder, Elance, ScriptLance, GetACoder, and HotGigs are some of the more popoular job board systems but there are plenty more to peruse - most of which are free to join.
Tips On Owning Your Own Job Board Site (3)
It has got the basic search, which is quite effective and quick for the regular job seeker, as well as the advanced search option, for todays high flying professional. This search option is very useful for professionals of various fields as also others looking out for specific jobs.
Best Debt Consolidation Loan: Dont Let Your Lender Turn You Into A Loser (4)
First of all, the lender is not doing you a favor. By opting for a best debt consolidation loan, you will be paying the lender a fee. So do not go into the situation, thinking that you need to take the first offer you get.
Home Equity Interest Rates (5)
In other words, the fees in a line of credit are not factored into the APR. To avoid confusion, consumers should only compare like to like; the APR of a home credit line loan should only be compared to the APR of another home line of credit that contains similar terms.
Car And Chauffeur Hire For All Classes (6)
Now I'm getting stressed and hot and my make up is beginning to run! I do my best to make repairs but am feeling a little dishevelled. Anyway, we are now out on the open road and this gives me time to get myself back together.
The Rules For Small Business Ideas (7)
Even if the quantity produced is less, the goods are expected to be of top quality. The small business idea must be unique in the sense that it should be the one that shouldn't have been tried before in the business market, but at the same time should entice an interest among the consumers to buy and use the products and services.
7 Important Features To Consider While Buying Hiking GPS (8)
This will save you a lot of time and money. Abhishek is a Camping freak! Visit his website www.Camping-Guru.com and download his FREE Camping Report and learn some amazing Camping tips and tricks for FREE.
Tractor Trailer Accident Statistics Are High (9)
Fatigue caused by driving countless hours is found to be the leading cause of tractor trailer accidents in the United States. Truck drivers drive non-stop, staying awake for hours or days at a time.
4 Steps To Making Your Own Camping Tent - The Adventure Never Ends! (10)
Following these tips will save you a lot of trouble and time. In fact, you should practice setting up your tent in the back yard before you set out on your camping trip.
Permalink to Track PPC Keywords In Real-Time And Increase Sales